Custom Salesforce Solutions 7 Guiding Principles

Custom Salesforce Solutions Made Simple: 7 Guiding Principles

Blogs - DX Solutions - Software Development

Salesforce has become a leading CRM solution, empowering businesses with robust automation and data analysis capabilities. However, custom Salesforce development is often necessary to unlock its full potential. In this article, we’ll explore the 5 transformative benefits of tailoring the Salesforce platform to your unique business needs.

5 Key Benefits of Custom Salesforce Development Services

Custom Salesforce development can offer transformative benefits beyond what the CRM typically provides. Discover how tailored solutions can unlock the full potential of your Salesforce investment.

  • Data Management
data-management-better

A robust data management strategy is at the heart of any successful organization. Custom Salesforce developers can optimize the way businesses collect, analyze, and leverage data, ensuring informed decisions and a competitive edge.

  • Streamlined Workflows

Every company has its unique rhythm and operational structure. Customized workflows in Salesforce ensure that this rhythm is not only maintained but also enhanced, leading to streamlined processes and seamless collaboration.

  • Personalization

In a world where customization is king, Salesforce can be tailored to cater to individual user needs. From custom dashboards to specialized customer touchpoints, it’s all about creating a unique and effective experience.

  • Scalability

As businesses evolve, so should their tools. Custom Salesforce development ensures that as your business scales up or diversifies, your CRM system can adapt without missing a beat.

  • Automation

Automation transforms operations by minimizing manual tasks, reducing errors, and freeing up time for strategic initiatives.

Discover the Hidden Potential of 5 Transformative Benefits of Custom Salesforce Development

Industries that Benefit from Custom Salesforce Development

While Salesforce is a versatile platform, certain industries can gain even greater advantages through custom development. Let’s explore some key sectors that thrive with tailored Salesforce solutions:

  • Healthcare: Streamline patient data management, ensure HIPAA compliance, and optimize scheduling and care coordination.
  • Manufacturing: Gain visibility into supply chains, track inventory and production stages, and enhance reporting.
  • Financial Services: Meet stringent security requirements and generate specialized reports for regulatory needs.
  • Real Estate: Centralize property listings, transaction management, and customer relationship tracking.
  • Nonprofit: Customize donor and volunteer management, fundraising campaigns, and mission-driven metrics.
  • SaaS: Optimize subscription billing, onboarding, usage analytics, and customer retention strategies.
  • Retail: Integrate inventory control, loyalty programs, and personalized customer experiences.

By aligning Salesforce to the unique needs of these industries, businesses can elevate efficiency, compliance, and competitive advantage.

Important Factors for Successful Custom Salesforce Development

Investing in custom Salesforce development can yield significant benefits, but businesses must consider several key factors to ensure a smooth and impactful implementation. Let’s explore these crucial elements:

Clear Goals and Direction

Before embarking on custom development, establish clear objectives, such as:

  • Identifying target users and their specific needs
  • Determining the required functionality (mobile app, web app, or both)
  • Implementing robust security measures tailored to your industry

Efficient and Seamless Integration

Custom Salesforce solutions often require integration with external systems and databases. Ensure your development team has the expertise to facilitate smooth communication and data sharing across applications.

Regular Maintenance and Updates

As your business evolves and technology advances, your custom Salesforce environment will require ongoing maintenance and updates to remain effective and future-ready.

Collaboration with Reputable Providers

Not all businesses have the in-house expertise to plan and develop custom Salesforce solutions. Partnering with an experienced provider, like AGEST, can help you focus on core operations while ensuring a tailored and well-maintained Salesforce ecosystem.

AGEST, with its team of seasoned Salesforce developers, can guide you through the entire custom development journey – from planning and design to deployment and ongoing support. By actively collaborating and incorporating your feedback, AGEST ensures the final solution aligns perfectly with your unique business needs.

Unlock the true power of Salesforce through custom development. Connect with AGEST today to start your transformation.

Tips for Custom Salesforce Software Development

When planning to deploy custom Salesforce development, consider the following tips to ensure the effectiveness of the development process:

  1. Review Existing Solutions: Before starting the development, review and assess the current Salesforce configurations and solutions you are using. This will help you identify challenges and understand what kind of new solution you might need.
  2. Define Clear Requirements and Collect Feedback: One of the most important things to do when implementing Salesforce development is to clearly define your expectations for the final product. You may need to adjust your business methods to fit the customized application. During the design phase, regularly review requirements and collect feedback from users. Incorporating this feedback will significantly impact the relationship between your application and the target users.
  3. Prioritize Security and Usability: Security is a top priority in custom Salesforce development. Review security at the object, record, and field levels, and check user-based access before releasing the application. Additionally, regularly check the display functionality to ensure a smooth user experience, as different users with different security levels may have different display results.
  4. Keep Customizations Simple: Excessive customizations can make your application heavier and less smooth, leading to maintenance challenges. When undertaking custom Salesforce development, prioritize simple and easily implementable customizations.
  5. Ensure Integration with Existing Systems: When deploying Salesforce software development, make sure your application can integrate seamlessly with other applications you are using to manage operations. This will facilitate data sharing and smoother operations.
  6. Maintain Data Integrity: Prevent the collection of bad data to ensure data integrity. Use default values, and validation rules, and regularly update the workflow. Set up Duplicate rules and Matching rules to prevent duplicate records.
  7. Prepare for Scalability: Salesforce will grow as your business scales up. Consider not only your current needs but also be prepared to scale your application to align with the expanding operations of your business. This ensures that your application remains compatible with changes in your business strategy.

>> Discover more What to Look For in a Salesforce Development Partner

Final Thoughts

Custom Salesforce development is a powerful approach that empowers businesses to thrive. By transforming specialized knowledge into personalized solutions, this method provides a significant advantage for businesses in the market.

Implementing custom Salesforce development effectively can be a game-changer for your organization. The tips outlined in this article, such as reviewing existing solutions, defining clear requirements, prioritizing security and usability, maintaining data integrity, and preparing for scalability, can help you navigate the process successfully.

Remember, every business is unique, so it’s essential to avoid readily accepting a one-size-fits-all application. Custom Salesforce development allows you to create the best, most fitting solutions tailored to your specific needs and goals. By taking the time to understand your requirements and leveraging the power of this platform, you can unlock new opportunities for growth and innovation within your business.

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SATOSHI FURUI - AGEST Vietnam - Chairman

Satoshi Furui – Chủ tịch của AGEST Việt Nam. Với hơn 30 năm kinh nghiệm sâu rộng trong ngành phần mềm máy tính, cùng với kỹ năng quản lý doanh nghiệp, phát triển kinh doanh, chiến lược tiếp cận thị trường, quan hệ đối tác chiến lược và xây dựng nhóm trong các lĩnh vực tự động hóa kiểm thử phần mềm, QA, phát triển phần mềm, CAE và tối ưu hóa. Ông đã từng là giám đốc điều hành tại Nhật Bản, Hoa Kỳ, Bỉ, Vương quốc Anh và Hàn Quốc và cũng là Tổng giám đốc điều hành của LogiGear Corporation kể từ tháng 8 năm 2023.

Vu Nguyen

Director of Information Technology

Vu Nguyen is a seasoned IT professional with a proven leadership and innovation track record in technology. Currently serving as the Director of Information Technology of AGEST Vietnam (AGV), Vu brings experience, drives IT strategy and ensures seamless technological operations for the company and its local and global affiliates.

Vu has always demonstrated a passion for leveraging technology to solve complex challenges and improve business processes throughout his career. Before joining AGEST VN (former name LogiGear VN) in 2008, he held key roles in various IT capacities.

Besides a bachelor in IT, Vu holds a bachelor in business administration from the University of the People (USA). This academic background, combined with his extensive experience in information technology, positions Vu as a well-rounded leader with a comprehensive understanding of business and technology.

Vũ Nguyễn

Giám đốc CNTT

Ông Vũ Nguyễn là một chuyên gia CNTT dày dạn kinh nghiệm với khả năng lãnh đạo và đổi mới công nghệ đã được chứng minh. Với chức vụ Giám đốc Công nghệ Thông tin của AGEST Việt Nam (AGV), ông Vũ Nguyễn mang đến kinh nghiệm, thúc đẩy chiến lược CNTT và đảm bảo hoạt động công nghệ liền mạch cho công ty cũng như các chi nhánh trong nước và toàn cầu.

Ông Vũ Nguyễn luôn thể hiện niềm đam mê tận dụng công nghệ để giải quyết những thách thức phức tạp và cải thiện quy trình kinh doanh trong suốt sự nghiệp của mình. Trước khi gia nhập AGEST Việt Nam (tên cũ là LogiGear VN) vào năm 2008, ông giữ các vai trò chủ chốt ở nhiều vị trí CNTT khác nhau.

Ngoài bằng cử nhân CNTT, ông Vũ còn có bằng cử nhân quản trị kinh doanh của UoP (Mỹ). Nền tảng học vấn này, kết hợp với kinh nghiệm sâu rộng về công nghệ thông tin, giúp ông Vũ trở thành một nhà lãnh đạo toàn diện với hiểu biết toàn diện về kinh doanh và công nghệ.

Tam Phan

Director of Japan Business Development

Tam Phan has over 16 years of experience in the tech industry and is a seasoned professional. Tam developed a passion for technology from a young age and was raised in Tokyo, Japan. He earned his degree in Computer Science from the University of HoChiMinh City, where his academic excellence laid the foundation for his future success. Throughout his career, he has a proven track record of meeting customer project needs.

Tam focuses on sourcing software development resources and solutions as well as software design, consulting, and other software-related activities. His early experiences gave him a comprehensive understanding of software development, system architecture, and project management. He has shown excellent leadership skills over the years, guiding teams through complex projects and fostering a collaborative work environment.

He quickly rose through the ranks due to his commitment to innovation and ability to foresee industry trends. As the Head of Engineering, he plays a crucial role in shaping the company’s technological landscape by overseeing the development of cutting-edge solutions that meet the ever-evolving needs of the digital world. Tam is known for his strategic vision and hands-on approach.

He has successfully led his team in implementing transformative technologies to deliver large-scale software projects in various domains, including education, eCommerce, and automobile. Tam held key managerial positions at leading Japanese companies in Japan and Vietnam before joining AGT.

Tam’s story is about his dedication, innovation, and leadership, which have made him a prominent figure in the IT landscape.

He received a certificate in Software Design from The Association for Overseas Technical Cooperation and Sustainable Partnerships, Japan (AOTS) in 2007.

Tâm Phan

Giám đốc kinh doanh - Thị trường Nhật Bản

Ông Tâm Phan là một chuyên gia giàu kinh nghiệm với hơn 16 năm cống hiến cho ngành công nghệ. Sinh ra và lớn lên tại Tokyo, Nhật Bản, ông Tâm đã nuôi dưỡng đam mê với công nghệ từ nhỏ. Ông Tâm tốt nghiệp chuyên ngành Khoa học Máy tính tại Thành phố Hồ Chí Minh, nơi thành tích học tập ưu tú của ông đã đặt nền móng cho sự thành công trong tương lai. Trong quãng đời nghề nghiệp của mình, ông Tâm đã chứng minh được khả năng đáp ứng mọi yêu cầu của dự án từ phía khách hàng.

Ông Tâm đã tập trung mạnh mẽ vào việc đảm bảo nguồn cung ứng linh hoạt của tài nguyên và phương pháp phát triển phần mềm, cùng việc tham gia vào quá trình thiết kế, tư vấn phần mềm, và các hoạt động liên quan khác trong lĩnh vực phần mềm. Những kinh nghiệm ban đầu của ông đã mang lại cho ông sự hiểu biết toàn diện về phát triển phần mềm, kiến trúc hệ thống và quản lý dự án. Ông đã thể hiện kỹ năng lãnh đạo xuất sắc trong nhiều năm, hướng dẫn các nhóm thực hiện các dự án phức tạp và thúc đẩy môi trường làm việc hợp tác.

Ông Tâm nhanh chóng thăng tiến nhờ vào khả năng đoán trước các xu hướng của ngành. Với tư cách là Giám đốc Kỹ thuật, ông đóng vai trò quan trọng trong việc định hình bối cảnh công nghệ của công ty bằng cách giám sát việc phát triển các giải pháp tiên tiến đáp ứng nhu cầu ngày càng phát triển của thế giới kỹ thuật số.

Ông đã lãnh đạo thành công nhóm của mình trong việc triển khai các công nghệ biến đổi để cung cấp các dự án phần mềm quy mô lớn trong nhiều lĩnh vực khác nhau, bao gồm giáo dục, Thương mại điện tử và ô tô. Ông Tâm từng đảm nhiệm các vị trí quản lý chủ chốt tại các công ty hàng đầu Nhật Bản tại Nhật Bản và Việt Nam trước khi gia nhập AGT. Câu chuyện của ông Tâm kể về sự cống hiến, sự đổi mới và khả năng lãnh đạo của ông đã khiến ông trở thành một nhân vật nổi bật trong lĩnh vực CNTT. Ông nhận được chứng chỉ về Thiết kế phần mềm từ Hiệp hội Hợp tác Kỹ thuật Nước ngoài và Quan hệ Đối tác Bền vững, Nhật Bản (AOTS) vào năm 2007.
LONG VUONG - AGEST Vietnam - COO

Long Vuong is the COO of AGEST Vietnam (AGV). He has 30-year+ experience in the corporate world. Prior to joining AGV in 2010, he had been holding multiple leadership roles including General Manager cum Chief Accountant for a 500-staff Belgian diamond company for 15 years, and Director of Operations for a 100-staff publishing company for 2 years. Long has a great network in the IT community, associations, and academia in Vietnam.

Long occasionally participates in studies in management science at national and institution levels, teaches and speaks at universities and conferences on various topics of his expertise. He also makes writing and translating his hobby in free time. A few books he translated and published: Nudge (Richard Thaler’s 2017 Nobel Prize in Economics), Classic Drucker, The Future Leader (Top-10 leadership books 2023), Smart Trust, The Snowball, and 30+ other leadership/management books. Long was awarded an Excellence Prize (2016) in Tokyo by the Japan Foreign Trade Council for his writing on the role of Japanese companies in global trade. He is currently the President of the EMBA Alumni of UEH University.

Long holds an Executive MBA degree (valedictorian), a BA in finance & accounting, and a BA in English linguistics.

SATOSHI FURUI - AGEST Vietnam - Chairman

Satoshi Furui is the Chairman of AGEST Vietnam. With over 30 years of extensive experience in the computer software industry, he is skilled in company management, business development, go-to-market strategies, strategic partnerships, and team building in the areas of software test automation, QA, software development, CAE, and optimization. He has served as an executive director in Japan, USA, Belgium, UK and Korea and has also served as CEO of LogiGear Corporation since August 2023.

MIZUIDEI TAMAKI AGEST Vietnam - CEO
Mizuide Tamaki, CFA, received his Master of Engineering in Applied Physics from Tohoku University in March 1990.

He joined a major Japanese bank, and was engaged in development of financial engineering products, then became Chief Manager of Risk Management Department in Singapore and Compliance Department at HQs Tokyo.

After 28 years of banking life, he moved to a Japanese car seat manufacturer who wanted to set up a new factory in Asia, where he became the local General Director. After establishing a factory near Hanoi, he joined Digital Hearts Holdings for another opportunity and was transferred to Ho Chi Minh as ex-LogiGear Vietnam’s (now AGEST Vietnam) Japan Business Head.

In February 2023, he took LogiGear Vietnam GD role, now CEO and GD of AGEST Vietnam.

Khuong Ngo

General Manager/AGV-Saigon (Test)

Khuong Ngo is the General Manager of AGEST Vietnam (AGV)-HCM, in charge of Software Test Division and Test Center of Excellence.  His responsibility includes business development, resource capability development and testing service delivery management. Besides, he also leads the innovation and technology research activities for new software testing methodologies on a companywide scale.

Khuong joined AGV under its former name “LogiGear Vietnam” since 2005 as a Software Developer for TestArchitect™, the action-based automation software testing tool, in its very first version. Khuong is a well-proven Project Management Professional (PMP). Khuong spent some time in LogiGear Headquarters, CA, USA in 2015, where he got trained of management and leadership in software outsourcing business. Over 18 years functioning in various technical and management positions, Khuong is now a key member of the senior management team of AGV.

Khuong holds a Bachelor of Science in Software Engineering by the Ho Chi Minh City University of Science.

Yen Nguyen

Financial Controller

Yen Nguyen is a core member of the senior management team of AGEST Viet Nam (AGV). She joined the company in 2010 when it was operating under the name of LogiGear Vietnam. Since then she has made her concrete career development with AGV through different roles and responsibilities: Accounting Clerk, Accountant, General Accountant, Chief Accountant, and Financial Controller at present. Besides, she oversees the corporate legal area of AGV in Vietnam.

In the role of a Financial Controller, Yen looks after all accounting/finance related activities, including cost accounting, managerial accounting, and budgeting. She assists the BOD and division heads with preparation and implementation of annual operating budgets, oversees the preparation of financial reports, monitors the internal and external compliance as well as conducting internal audits, due diligences, and spontaneous reports from time to time.

Yen holds a bachelor degree in accounting and a bachelor degree in Business English. She also earned a good number of professional certificates such as Certificate of Chief Accountant; Banking and Finance English; Marketing and Branding Management; and Public and Media Relations along her career journey.

Thanh Pham

General Manager/AGV-Hanoi

Thanh Pham is a General Manager of AGEST Vietnam (AGV), manages DX development center (Hanoi branch). He has 17 years of experience in the tech industry and is a seasoned professional.


Thanh Pham having worked for a Japanese company for two and a half years at the beginning of his professional career, he has been familiar with Japanese business culture and practices. Since then, he has gained experience, knowledge, skills, and climbed the ladder of his business career from BrSE to DM, and now GM.

Tam Pham

Director of Japan Business QA

Tam Pham is currently the Director of Japan Business QA of AGEST Vietnam (AGV). Tam joined AGV since 2011 when it was operated in Vietnam under the name of LogiGear Vietnam.

Tam has spent over 15 years in outsourcing software development, he plays multiple roles such as: Software Developer, Project Technical Leader, Test Leader, Project Manager, Delivery Manager, Engineering Manager, and Director. He worked a few years in Japan in 2007 and 2015. He also traveled to and got trained at LogiGear Headquarters, CA, USA for a while in 2016. This brought him a solid experience related to management and leadership in software outsourcing.

Tam enjoys great time as a R&D leader to research and develop automation testing product. For all of his career, Tam has been interested in software design, test automation and the state of the art of software craftsmanship. Tam has introduced his first line of code since 2001 and got engineer’s degree of Information Technology from Da Nang University of Science and Technology in 2006.

Thang Nguyen

General Manager, AGV Danang

Thang Nguyen is a seasoned professional with 17 years of dedicated service to AGEST Vietnam. Currently serving as the General Manager of AGEST Vietnam’s Danang branch, Thang’s expertise and leadership have played a pivotal role in the company’s success. With a background in Computer Science from the University of Madras in India, he has honed his skills and knowledge to excel in his career.

Thang’s journey within AGEST Vietnam has seen him take on diverse roles, culminating in his current position. Notably, he led the quality team for TestArchitect, a flagship product of AGEST Vietnam. His contributions to TestArchitect, a renowned automation tool acclaimed for its ability to automate a wide array of common AUT technologies, including Web, Desktop (.Net, Java, etc.), Web Services, Databases, and Images, have been instrumental in enhancing the product’s standing in the industry.

Thang Nguyen’s commitment, expertise, and leadership exemplify his invaluable contributions to AGEST Vietnam’s growth and success. As General Manager of AGV-Danang, his vision and dedication continue to drive the branch forward, setting new standards for excellence within the AGEST Vietnam.