Digital transformation 2025

Digital transformation 2025: What’s in, what’s out

Digital transformation goes beyond merely implementing the latest technologies, resolving technical debt, or enhancing infrastructure agility. It centers on how these strategic initiatives foster growth, elevate customer experiences, streamline workflows, improve quality, and achieve other essential business outcomes. Transformational CIOs consistently invest in their operating models by embracing practices such as product management, design thinking, agile methodologies, DevOps, change management, and data-driven decision-making.

In 2024, three key factors are poised to reshape CIOs’ operating models and digital strategies:

  • The integration of embedded AI agents in enterprise SaaS solutions is transforming workflows, prompting leading organizations to develop their own AI agents.
  • The incoming US President-elect is expected to implement significant changes affecting enterprises, including new import tariffs, immigration policies, energy regulations, and relaxation of certain business constraints, all of which will influence supply chains and labor markets.
  • While fostering a culture of curiosity, collaboration, and experimentation is vital for effective change management, there has been pushback against diversity, equity, and inclusion (DEI) initiatives, alongside a trend of large companies ending remote work arrangements over the past two years.

In: Cultivating transformational leadership and employees prepared for AI

In 2024, one of my top digital transformation priorities for CIOs is fostering transformational leadership to enhance the support for strategic initiatives, experimentation, and change management within IT. As we move into 2025, AI will significantly boost productivity in areas such as coding, content generation, and workflow orchestration, influencing the necessary staffing and skill sets for agile innovation teams. To navigate this landscape, CIOs must enhance the business acumen of their digital transformation leaders, ensuring that initiatives are prioritized effectively, vision statements align with business goals, and AI model accuracy is rigorously validated.

Additionally, knowledge management, training, and change management programs will be essential for helping employees adjust to AI-driven workflows. According to Ed Macosky, chief product and technology officer at Boomi, the surge of AI agents and the C-suite’s eagerness to stay ahead in technology will heighten the pressure on IT leaders. He emphasizes that democratizing access to AI and upskilling employees will be critical. Organizations that invest in upskilling will leverage AI for a competitive advantage, while those that hastily adopt new technologies without adequate preparation risk stalling their innovation efforts.

Read more: IT Outsourcing Costs in 2025: Costs Breakdown & Cost Savings Analysis

Out: Supporting ambitious AI innovations that lack clear business justification

How much patience will boards and executives maintain for ongoing AI experimentation and long-term investments? Gartner recently indicated that AI might be entering the trough of disillusionment, supported by two reports suggesting the end of the AI honeymoon. Deloitte’s “State of Generative AI in the Enterprise” reveals that nearly 70% of organizations have moved only 30% or fewer of their generative AI experiments into production. Meanwhile, Wharton’s “Navigating Gen AI’s Early Year” report shows that 57% of respondents expect slower increases in AI spending, signaling a continued search for ROI on initial investments.

Louis Landry, CTO at Teradata, emphasizes that “2025 will be the year when generative AI needs to deliver value.” He notes that investment in generative AI will slow as companies shift their focus from mere adoption to identifying real-world opportunities that create tangible benefits. Given that many early AI successes have enhanced productivity and efficiency, CIOs should seek avenues where significant cost savings can further drive innovation and infrastructure development.

Self-funding AI-led business reinvention is becoming essential by reducing technology, data, and process debt while adopting AIOps and AI-enabled software development. Realizing business value and effectively tracking capabilities will allow organizations to reinvest savings into innovation, transform customer experiences, reimagine cost structures, and enhance enterprise agility.

In 2025, successful organizations will focus on developing an integrated IT roadmap that combines generative AI with more established AI strategies. As the initial excitement around generative AI diminishes, it will be crucial to identify and implement point-specific applications of AI that drive measurable business success.

In: Strengthening data and AI governance efforts.

Historically, getting business leaders to understand, invest in, and collaborate on data governance has been a challenge for CIOs and chief data officers. Many organizations have prioritized defining policies for AI governance to guide employee use of copilots while safeguarding sensitive data from exposure to public large language models (LLMs). In 2025, it will be essential for CIOs to integrate data and AI governance efforts, emphasizing data security to mitigate risks and enhance business outcomes through improved data quality.

A synergistic approach to data and AI governance is crucial, with data serving as the fuel and AI as the engine. When random data types are introduced into a high-performance AI system, the results can be unpredictable. For AI to yield safe and reliable results, data teams must accurately classify data before supplying it to these demanding models.

Focusing on data classification and quality improvement is an offensive strategy that can enhance AI model accuracy and drive business results. CIOs who find it difficult to justify investments based solely on this approach should also highlight defensive strategies, including lessons learned from AI-related failures in 2024, to motivate stakeholders.

As poor AI implementations become more publicized, organizations may reassess their data strategies. Many brands face challenges in effectively utilizing AI due to unstructured, incomplete, and biased data accumulated over time from their websites and applications.

To address these concerns, CIOs need to raise awareness among employees and managers about how dark data and other data debt issues can impact business competitiveness in the AI era. Dark data, often lurking in emails, spreadsheets, and outdated systems, can contain sensitive intellectual property or personal information, making it susceptible to breaches. AI tools can further exacerbate these issues by revealing hidden data pockets and creating additional security risks.

Out: Lift and shift, app migrations, and dumb automations

A positive outcome of AI is that business leaders are increasingly recognizing the need to transform operations rather than simply updating existing processes with newer technologies. This shift may encourage CIOs to move away from merely lifting and shifting workloads to the cloud, modernizing applications without enhancing user experiences, and implementing robotic process automation without a broader transformative strategy.

For instance, migrating workloads to the cloud does not always lead to cost reductions and often requires refactoring to enhance scalability. Organizations are beginning to realize that static workloads may actually be more cost-effective when run on-premises. The mindset of indiscriminately moving all operations to the cloud is shifting as businesses focus on cost management, acknowledging the complexities that AI workloads introduce, which can significantly inflate cloud expenses.

App modernization efforts that solely address technological issues are also becoming outdated. Emphasizing AI copilots, upgrading to generative AI capabilities, and adopting platform engineering can streamline the development of superior applications. The emphasis will increasingly be on improving user experiences, embedding AI functionalities, and iteratively enhancing business outcomes.

AI-enhanced development will enable user experience designers to implement their visions as intended, rather than compromising due to increased development demands. AI will facilitate the collection and analysis of user feedback, informing future improvements and creating a beneficial cycle of enhancement.

Additionally, improvements in coding efficiency and developer experience will provide CIOs with new motivations to strengthen software development practices and reduce technical debt. This upskilling is essential as organizations aim to leverage proprietary data in large language models, develop AI agents, and integrate capabilities securely within their partner ecosystems.

The future of applications is moving toward a composable architecture, where APIs serve as the backbone for AI integration. AI enhances these APIs by adding intelligence that improves their functionality and efficiency. This new generation of composable applications, powered by advanced development tools and techniques, will enable organizations to accelerate the delivery of innovative products and solutions, driving growth and enhancing user experiences.

Read more: 12 Key Digital Transformation Technologies Transforming Industries

In: Enhanced training on security, safety, and trust

CIOs and CISOs face growing challenges in educating employees to recognize malicious emails and avoid clicking on links from unknown sources, particularly as new AI threats emerge. In 2025, the rise of sophisticated deepfake technology will significantly undermine trust in digital content and online interactions. Atticus Tysen, CISO and CIO at Intuit, emphasizes the need for organizations to develop new strategies for verifying information and ensuring authenticity, including enhancing workforce education and awareness.

As AI advances, it will improve at data attribution, complicating the ability of organizations to differentiate between legitimate and malicious personas. Mike Arrowsmith, chief trust officer at NinjaOne, notes that there will be a renewed emphasis on training employees to identify AI-related risks, ensuring organizations are equipped to address the security vulnerabilities that AI may introduce.

Additionally, Law Floyd, chief of security operations at Telos, highlights the ongoing challenge of insider threats. He asserts that effective training programs are crucial in combating these risks, reinforcing the importance of comprehensive security, safety, and training initiatives within organizations.

Out: Expecting employees will keep up with AI

A common misstep in digital transformation is underestimating the importance of change management or delaying its planning until it’s nearly too late. At the recent Spark Executive Forum, I moderated a panel highlighting how a business-as-usual mindset hinders CIOs from fully leveraging AI’s potential to boost productivity. As AI capabilities evolve, the pace of change can outstrip many employees’ ability to adopt new technologies and adapt to AI-driven workflows.

To keep up, organizations must foster a culture of lifelong learning that extends beyond basic skill training to include experimentation, teaching, and continuous improvement. In 2025, CIOs will need to significantly transform their organizational cultures to navigate the impacts of generative AI, political shifts, regulatory changes, and cultural challenges, which can either hinder or enhance a business’s competitive edge.

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SATOSHI FURUI - AGEST Vietnam - Chairman

Satoshi Furui – Chủ tịch của AGEST Việt Nam. Với hơn 30 năm kinh nghiệm sâu rộng trong ngành phần mềm máy tính, cùng với kỹ năng quản lý doanh nghiệp, phát triển kinh doanh, chiến lược tiếp cận thị trường, quan hệ đối tác chiến lược và xây dựng nhóm trong các lĩnh vực tự động hóa kiểm thử phần mềm, QA, phát triển phần mềm, CAE và tối ưu hóa. Ông đã từng là giám đốc điều hành tại Nhật Bản, Hoa Kỳ, Bỉ, Vương quốc Anh và Hàn Quốc và cũng là Tổng giám đốc điều hành của LogiGear Corporation kể từ tháng 8 năm 2023.

Vu Nguyen

Director of Information Technology

Vu Nguyen is a seasoned IT professional with a proven leadership and innovation track record in technology. Currently serving as the Director of Information Technology of AGEST Vietnam (AGV), Vu brings experience, drives IT strategy and ensures seamless technological operations for the company and its local and global affiliates.

Vu has always demonstrated a passion for leveraging technology to solve complex challenges and improve business processes throughout his career. Before joining AGEST VN (former name LogiGear VN) in 2008, he held key roles in various IT capacities.

Besides a bachelor in IT, Vu holds a bachelor in business administration from the University of the People (USA). This academic background, combined with his extensive experience in information technology, positions Vu as a well-rounded leader with a comprehensive understanding of business and technology.

Vũ Nguyễn

Giám đốc CNTT

Ông Vũ Nguyễn là một chuyên gia CNTT dày dạn kinh nghiệm với khả năng lãnh đạo và đổi mới công nghệ đã được chứng minh. Với chức vụ Giám đốc Công nghệ Thông tin của AGEST Việt Nam (AGV), ông Vũ Nguyễn mang đến kinh nghiệm, thúc đẩy chiến lược CNTT và đảm bảo hoạt động công nghệ liền mạch cho công ty cũng như các chi nhánh trong nước và toàn cầu.

Ông Vũ Nguyễn luôn thể hiện niềm đam mê tận dụng công nghệ để giải quyết những thách thức phức tạp và cải thiện quy trình kinh doanh trong suốt sự nghiệp của mình. Trước khi gia nhập AGEST Việt Nam (tên cũ là LogiGear VN) vào năm 2008, ông giữ các vai trò chủ chốt ở nhiều vị trí CNTT khác nhau.

Ngoài bằng cử nhân CNTT, ông Vũ còn có bằng cử nhân quản trị kinh doanh của UoP (Mỹ). Nền tảng học vấn này, kết hợp với kinh nghiệm sâu rộng về công nghệ thông tin, giúp ông Vũ trở thành một nhà lãnh đạo toàn diện với hiểu biết toàn diện về kinh doanh và công nghệ.

Tam Phan

Director of Japan Business Development

Tam Phan has over 16 years of experience in the tech industry and is a seasoned professional. Tam developed a passion for technology from a young age and was raised in Tokyo, Japan. He earned his degree in Computer Science from the University of HoChiMinh City, where his academic excellence laid the foundation for his future success. Throughout his career, he has a proven track record of meeting customer project needs.

Tam focuses on sourcing software development resources and solutions as well as software design, consulting, and other software-related activities. His early experiences gave him a comprehensive understanding of software development, system architecture, and project management. He has shown excellent leadership skills over the years, guiding teams through complex projects and fostering a collaborative work environment.

He quickly rose through the ranks due to his commitment to innovation and ability to foresee industry trends. As the Head of Engineering, he plays a crucial role in shaping the company’s technological landscape by overseeing the development of cutting-edge solutions that meet the ever-evolving needs of the digital world. Tam is known for his strategic vision and hands-on approach.

He has successfully led his team in implementing transformative technologies to deliver large-scale software projects in various domains, including education, eCommerce, and automobile. Tam held key managerial positions at leading Japanese companies in Japan and Vietnam before joining AGT.

Tam’s story is about his dedication, innovation, and leadership, which have made him a prominent figure in the IT landscape.

He received a certificate in Software Design from The Association for Overseas Technical Cooperation and Sustainable Partnerships, Japan (AOTS) in 2007.

Tâm Phan

Giám đốc kinh doanh - Thị trường Nhật Bản

Ông Tâm Phan là một chuyên gia giàu kinh nghiệm với hơn 16 năm cống hiến cho ngành công nghệ. Sinh ra và lớn lên tại Tokyo, Nhật Bản, ông Tâm đã nuôi dưỡng đam mê với công nghệ từ nhỏ. Ông Tâm tốt nghiệp chuyên ngành Khoa học Máy tính tại Thành phố Hồ Chí Minh, nơi thành tích học tập ưu tú của ông đã đặt nền móng cho sự thành công trong tương lai. Trong quãng đời nghề nghiệp của mình, ông Tâm đã chứng minh được khả năng đáp ứng mọi yêu cầu của dự án từ phía khách hàng.

Ông Tâm đã tập trung mạnh mẽ vào việc đảm bảo nguồn cung ứng linh hoạt của tài nguyên và phương pháp phát triển phần mềm, cùng việc tham gia vào quá trình thiết kế, tư vấn phần mềm, và các hoạt động liên quan khác trong lĩnh vực phần mềm. Những kinh nghiệm ban đầu của ông đã mang lại cho ông sự hiểu biết toàn diện về phát triển phần mềm, kiến trúc hệ thống và quản lý dự án. Ông đã thể hiện kỹ năng lãnh đạo xuất sắc trong nhiều năm, hướng dẫn các nhóm thực hiện các dự án phức tạp và thúc đẩy môi trường làm việc hợp tác.

Ông Tâm nhanh chóng thăng tiến nhờ vào khả năng đoán trước các xu hướng của ngành. Với tư cách là Giám đốc Kỹ thuật, ông đóng vai trò quan trọng trong việc định hình bối cảnh công nghệ của công ty bằng cách giám sát việc phát triển các giải pháp tiên tiến đáp ứng nhu cầu ngày càng phát triển của thế giới kỹ thuật số.

Ông đã lãnh đạo thành công nhóm của mình trong việc triển khai các công nghệ biến đổi để cung cấp các dự án phần mềm quy mô lớn trong nhiều lĩnh vực khác nhau, bao gồm giáo dục, Thương mại điện tử và ô tô. Ông Tâm từng đảm nhiệm các vị trí quản lý chủ chốt tại các công ty hàng đầu Nhật Bản tại Nhật Bản và Việt Nam trước khi gia nhập AGT. Câu chuyện của ông Tâm kể về sự cống hiến, sự đổi mới và khả năng lãnh đạo của ông đã khiến ông trở thành một nhân vật nổi bật trong lĩnh vực CNTT. Ông nhận được chứng chỉ về Thiết kế phần mềm từ Hiệp hội Hợp tác Kỹ thuật Nước ngoài và Quan hệ Đối tác Bền vững, Nhật Bản (AOTS) vào năm 2007.
LONG VUONG - AGEST Vietnam - COO

Long Vuong is the COO of AGEST Vietnam (AGV). He has 30-year+ experience in the corporate world. Prior to joining AGV in 2010, he had been holding multiple leadership roles including General Manager cum Chief Accountant for a 500-staff Belgian diamond company for 15 years, and Director of Operations for a 100-staff publishing company for 2 years. Long has a great network in the IT community, associations, and academia in Vietnam.

Long occasionally participates in studies in management science at national and institution levels, teaches and speaks at universities and conferences on various topics of his expertise. He also makes writing and translating his hobby in free time. A few books he translated and published: Nudge (Richard Thaler’s 2017 Nobel Prize in Economics), Classic Drucker, The Future Leader (Top-10 leadership books 2023), Smart Trust, The Snowball, and 30+ other leadership/management books. Long was awarded an Excellence Prize (2016) in Tokyo by the Japan Foreign Trade Council for his writing on the role of Japanese companies in global trade. He is currently the President of the EMBA Alumni of UEH University.

Long holds an Executive MBA degree (valedictorian), a BA in finance & accounting, and a BA in English linguistics.

SATOSHI FURUI - AGEST Vietnam - Chairman

Satoshi Furui is the Chairman of AGEST Vietnam. With over 30 years of extensive experience in the computer software industry, he is skilled in company management, business development, go-to-market strategies, strategic partnerships, and team building in the areas of software test automation, QA, software development, CAE, and optimization. He has served as an executive director in Japan, USA, Belgium, UK and Korea and has also served as CEO of LogiGear Corporation since August 2023.

MIZUIDEI TAMAKI AGEST Vietnam - CEO
Mizuide Tamaki, CFA, received his Master of Engineering in Applied Physics from Tohoku University in March 1990.

He joined a major Japanese bank, and was engaged in development of financial engineering products, then became Chief Manager of Risk Management Department in Singapore and Compliance Department at HQs Tokyo.

After 28 years of banking life, he moved to a Japanese car seat manufacturer who wanted to set up a new factory in Asia, where he became the local General Director. After establishing a factory near Hanoi, he joined Digital Hearts Holdings for another opportunity and was transferred to Ho Chi Minh as ex-LogiGear Vietnam’s (now AGEST Vietnam) Japan Business Head.

In February 2023, he took LogiGear Vietnam GD role, now CEO and GD of AGEST Vietnam.

Khuong Ngo

General Manager/AGV-Saigon (Test)

Khuong Ngo is the General Manager of AGEST Vietnam (AGV)-HCM, in charge of Software Test Division and Test Center of Excellence.  His responsibility includes business development, resource capability development and testing service delivery management. Besides, he also leads the innovation and technology research activities for new software testing methodologies on a companywide scale.

Khuong joined AGV under its former name “LogiGear Vietnam” since 2005 as a Software Developer for TestArchitect™, the action-based automation software testing tool, in its very first version. Khuong is a well-proven Project Management Professional (PMP). Khuong spent some time in LogiGear Headquarters, CA, USA in 2015, where he got trained of management and leadership in software outsourcing business. Over 18 years functioning in various technical and management positions, Khuong is now a key member of the senior management team of AGV.

Khuong holds a Bachelor of Science in Software Engineering by the Ho Chi Minh City University of Science.

Yen Nguyen

Financial Controller

Yen Nguyen is a core member of the senior management team of AGEST Viet Nam (AGV). She joined the company in 2010 when it was operating under the name of LogiGear Vietnam. Since then she has made her concrete career development with AGV through different roles and responsibilities: Accounting Clerk, Accountant, General Accountant, Chief Accountant, and Financial Controller at present. Besides, she oversees the corporate legal area of AGV in Vietnam.

In the role of a Financial Controller, Yen looks after all accounting/finance related activities, including cost accounting, managerial accounting, and budgeting. She assists the BOD and division heads with preparation and implementation of annual operating budgets, oversees the preparation of financial reports, monitors the internal and external compliance as well as conducting internal audits, due diligences, and spontaneous reports from time to time.

Yen holds a bachelor degree in accounting and a bachelor degree in Business English. She also earned a good number of professional certificates such as Certificate of Chief Accountant; Banking and Finance English; Marketing and Branding Management; and Public and Media Relations along her career journey.

Thanh Pham

General Manager/AGV-Hanoi

Thanh Pham is a General Manager of AGEST Vietnam (AGV), manages DX development center (Hanoi branch). He has 17 years of experience in the tech industry and is a seasoned professional.


Thanh Pham having worked for a Japanese company for two and a half years at the beginning of his professional career, he has been familiar with Japanese business culture and practices. Since then, he has gained experience, knowledge, skills, and climbed the ladder of his business career from BrSE to DM, and now GM.

Tam Pham

Director of Japan Business QA

Tam Pham is currently the Director of Japan Business QA of AGEST Vietnam (AGV). Tam joined AGV since 2011 when it was operated in Vietnam under the name of LogiGear Vietnam.

Tam has spent over 15 years in outsourcing software development, he plays multiple roles such as: Software Developer, Project Technical Leader, Test Leader, Project Manager, Delivery Manager, Engineering Manager, and Director. He worked a few years in Japan in 2007 and 2015. He also traveled to and got trained at LogiGear Headquarters, CA, USA for a while in 2016. This brought him a solid experience related to management and leadership in software outsourcing.

Tam enjoys great time as a R&D leader to research and develop automation testing product. For all of his career, Tam has been interested in software design, test automation and the state of the art of software craftsmanship. Tam has introduced his first line of code since 2001 and got engineer’s degree of Information Technology from Da Nang University of Science and Technology in 2006.

Thang Nguyen

General Manager, AGV Danang

Thang Nguyen is a seasoned professional with 17 years of dedicated service to AGEST Vietnam. Currently serving as the General Manager of AGEST Vietnam’s Danang branch, Thang’s expertise and leadership have played a pivotal role in the company’s success. With a background in Computer Science from the University of Madras in India, he has honed his skills and knowledge to excel in his career.

Thang’s journey within AGEST Vietnam has seen him take on diverse roles, culminating in his current position. Notably, he led the quality team for TestArchitect, a flagship product of AGEST Vietnam. His contributions to TestArchitect, a renowned automation tool acclaimed for its ability to automate a wide array of common AUT technologies, including Web, Desktop (.Net, Java, etc.), Web Services, Databases, and Images, have been instrumental in enhancing the product’s standing in the industry.

Thang Nguyen’s commitment, expertise, and leadership exemplify his invaluable contributions to AGEST Vietnam’s growth and success. As General Manager of AGV-Danang, his vision and dedication continue to drive the branch forward, setting new standards for excellence within the AGEST Vietnam.